Muhammad Arif Shad


Arif shad has over a decade of hands-on experiences in multiple aspects of film making – from concept development to filming, graphics and editing. He has worked on diverse production genres, documentaries films, TV talk shows, TV commercials, Music shows, travel shows, cooking shows, morning shows, program promos, magazine shows, current affair programs, and special live transmissions. His focus remains on effectively narrating the challenges and issues prevailing in Pakistan through his media productions. He supervised documentary film making s for NGOs and INGOs, Including UN agencies and other organizations.


Arif holds a Master’s degree in Multimedia, and also completed one-year academic coursework and training from Illinois, USA. He also worked with a CBS-affiliated television station based in Champaign, Illinois in the US. He also served as director/producer in ATV for over 4 years.